Guest lecture on Branding

Date: 17th August 2016

A guest lecture on Branding was held on the 17th of August 2016. The guest speaker was Mr. Bharat R. Ram, General Manager at Atmosphere - The Fine Furnishing. Ex - Vice President of Himatsingka Seide Limited, and has over 10 year experience in Arvind Mills.

The speaker shared many case studies and example with students helping them understand the need for a brand. He also enlightened the student how important it is to understand the psychological need of the consumers which they themselves are unaware of, throwing further light on the economical aspect using importance of marketing and psychological understanding, in improving the overall economy of any industry- using NECC campaign as an example and ensured that the students concentrate on all three subjects equally and take it forward in the future. The guest lecture was a learning experience for the students and helped them in understanding branding.

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UG Courses
• B.A. Psychology, Marketing,
  Economics)

• B.A. (Psychology, Journalism,
  Women Studies)

• B.A. (Psychology, Journalism,
  Optional English)


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• M.Sc.(Psychology)
• M.Sc.(Psychological
  Counselling)

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