BA Psychology, Marketing and Economics(PME)

Course Description

The B.A. courses offered at IIPR are a wonderful blend of classic as well as contemporary subjects, giving students opting for this course a platform to pursue further studies different fields of their choice. This course is a comprehensive and confidence winning combination of subjects giving students an edge over others in the corporate world.

Course Duration

The Undergraduate Programmes offered at IIPR follows the three major system. Being an affiliated college of Bangalore University, IIPR follows the Choice Based Credit System(CBCS-Semester Scheme) in the Undergraduate level.

Durations of the undergraduate programmes is
SIX Semester (Three Academic years) for the regular Bachelor Degree

Each semester shall consist of at least 16 weeks of study with a minimum of 90 working days. (Excluding the time spent for the conduct of final examination of each semester).

The Bachelor in Arts Degree is spread out over 3 years consisting of a total of six semesters of about 4 months duration each.

Eligibility

The candidate applying for this course should have passed 10+2 / P.U.C./12th or equivalent with minimum of 40% marks aggregate. Knowledge of English is mandatory.

Course Work

1.Course is spread into Theory & Practical papers.
2.In addition to the theory papers, students will have two language papers- first language General
   English and Second Language- Kannada/Hindi/ Additional English.
3. Field work /Extension Activities is compulsory for every semester.
4. Educational trips are organized periodically.
5. Supervised Assignments/Projects are mandatory in every semester.
6. Students are enrolled to workshops which facilitates skills training.
7. Personal mentoring programs are conducted.

Specialization

Student who opts for this course majors in all three subjects which are part of this combination. This gives the student the option to pursue their Masters Degree course in any of the three subjects studied.

Brief Syllabus

Psychology
Semester 1: Basic Psychological Processes I, Practicals I
Semester 2: Basic Psychological Processes II, Practicals II
Semester 3: Developmental Psychology I, Practicals III
Semester 4: Developmental Psychology II, Practicals IV
Semester 5: Industrial and Organizational Psychology I and Abnormal Psychology I, Practicals V and VI
Semester 6: Industrial and Organizational Psychology II and Abnormal Psychology II, Practicals VII and VII


Marketing
Semester 1: Marketing Management
Semester 2: Advertising & Media Management
Semester 3: Marketing Research
Semester 4: Marketing of Goods & Services
Semester 5: Retail Management, Consumer Behaviour
Semester 6: Brand Management, International Marketing


Economics
Semester 1: Business Economics
Semester 2: Managerial Economics
Semester 3: Economic Infrastructure or Monetary Economics
Semester 4: International Business Environment or Public Economics
Semester 5: Corporate Economics (Compulsory), Electives: Mathematics for Economists/Rural Development & Coorporation/                     Economics of Tourism
Semester 6: Human Resource Management, Electives: Statistics for Economists/ Karnataka Economy/Hospitality                                     Economics

LEARN

UG Courses
• B.A. Psychology, Marketing,
  Economics)

• B.A. (Psychology, Journalism,
  Women Studies)

• B.A. (Psychology, Journalism,
  Optional English)


PG Courses
• M.Sc.(Psychology)
• M.Sc.(Psychological
  Counselling)

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